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Privacy and cookies

We collect as little as possible. This page describes the personal data we process, the cookies we use and why. No advertising cookies.

Last updated 2026-10-24.

Data controller

The data controller is the company that runs hemavan.se. Its name and registration number are listed under About hemavan.se. Contact: info@hemavan.se.

Data we process

WhenDataPurpose and legal basisHow long
You email us or use the contact formName, email address, the subject and what you writeTo reply to you – legitimate interest12 months after the contact has ended
You subscribe to the newsletterEmail address, when you signed up and confirmed, and where on the site you signed upTo send the seasonal newsletters – consentUntil you unsubscribe. Unconfirmed sign-ups are deleted after 30 days.
You visit the siteIP address, browser and time in the server logsFor operation and security – legitimate interestNo more than 30 days
Visitor statistics, if you have accepted themWhich pages you visit, approximate location, type of device and browser, and a random ID in a cookie – via Google AnalyticsTo see how the site is used and improve it – consent14 months
You search or click through to a booking serviceThat you did so and from which page – measured in Google Analytics if you have accepted statisticsTo follow up which pages help visitors on their way – consent14 months

The newsletter and the contact form are in Swedish. Searches made in the site's search box are stored without IP address and without cookies, so that we can see what visitors are looking for. A search cannot be linked to you. You can always email us in English.

Newsletter

If you sign up for the newsletter, we store your email address on our own server. You first receive an email with a link to confirm, and without confirmation we send nothing. We send seasonal newsletters a few times a year and do not use the address for anything else.

You can unsubscribe at any time via the link in every newsletter. We then delete your address completely.

Cookies and storage in your browser

NameTypePurposeHow long
sasongSession storage (sessionStorage) – necessaryRemembers whether you chose the winter or summer view while you are on the siteUntil you close the tab
hv_samtyckeCookie from hemavan.se – necessaryStores your choice about visitor statistics, so we do not ask on every page12 months
_gaCookie from Google Analytics – statisticsTells visitors apart with a random ID, so we can count visits2 years
_ga_<id>Cookie from Google Analytics – statisticsKeeps a visit together2 years

The necessary ones do not require consent. Statistics cookies are only set if you have accepted them, and they are not used for advertising.

The times in the table are how long a cookie can remain in your browser. That is different from how long statistics are kept in Google Analytics, which is 14 months (see the table above). If you delete the cookies or withdraw your consent, they disappear sooner.

You can change your choice at any time. If you withdraw your consent, we remove the statistics cookies from hemavan.se. Change your cookie settings

When you continue to a booking service

When you click a booking link, you leave hemavan.se. The booking service, for example Booking.com, may then collect data under its own privacy policy and use cookies to record that you came from us. Their cookies and terms apply on their website. We do not receive your personal data from the booking.

Recipients

We do not sell personal data. Data may be processed by our web host and our email provider, as data processors. For visitor statistics we use Google Analytics from Google Ireland Limited. Data may then be transferred to Google LLC in the USA, which is covered by the EU-U.S. Data Privacy Framework. We have switched off Google's features for advertising and personalisation.

Your rights

You have the right to know what data we hold about you, to have it corrected or erased, to object to processing based on legitimate interest and to ask for processing to be restricted. Email info@hemavan.se. If you are not satisfied, you can complain to the Swedish Authority for Privacy Protection (IMY).

This is a translation. If the English and Swedish versions differ, the Swedish version applies.